The global flair bartending community came together in London for two full days of live shows, education, networking, and cocktail experiences.
The World Flair Association (WFA) successfully brought the world of flair bartending to BCB London 2026, delivering one of the most energetic and engaging activations of the show. Throughout the day, bartenders, brands, and beverage professionals gathered around the WFA stand to experience live flair performances, interactive training sessions, signature cocktails, and networking opportunities inside one of Europe’s leading bar industry exhibitions.
Representing a community of more than 20,000 members across 95 countries worldwide, the WFA continues to establish itself as the leading global platforms dedicated to flair bartending, bartender education, competitions, and international industry connection.
The activation was supported by the full WFA team, including co-founders Tom Dyer and Andy Collinson, both actively present throughout the event alongside flair bartenders, ambassadors, and collaborators helping bring the stand to life from morning until evening. Their presence reflected the hands-on philosophy that has helped the WFA grow into a truly global organization.
From the opening hours of the exhibition, the WFA stand quickly became a hub of activity. Visitors were welcomed with interactive flair training sessions led by internationally respected flair bartender Marian “Sikky” Chmel from Slovakia, giving bartenders and newcomers alike the opportunity to experience bottle handling, movements, and flair techniques first-hand. The sessions continuously attracted crowds throughout the day and created an energetic and highly interactive atmosphere around the stand.
The entertainment level continued to rise as multiple-time world champion Tom Dyer took to the stage with his signature flair performances, drawing large audiences and showcasing the high level of creativity and skill that defines modern flair bartending. Italian flair talent Athos Croce also delivered an exciting live show later in the day, further adding to the momentum and energy of the activation.
Alongside the performances and training sessions, guests were also able to enjoy a specially curated cocktail experience featuring several signature drinks served throughout the event. Highlights included the refreshing Spicy Limoncello Collins, combining Isolabella Limoncello, Engine Gin, Finest Call Lemon Juice, Finest Call Jalapeño syrup, honey, and soda water, as well as the tropical-inspired Tropical Tribe, blending Barceló rums, Tia Maria, Finest Call Tropical Mix, and Finest Call Lemon juice. Another crowd favorite throughout the day was the vibrant Kiwi Collins, featuring Reàl Kiwi Syrup and Three Sixty Vodka.
The combination of live flair performances, educational experiences, cocktail innovation, and international networking helped create a vibrant atmosphere that perfectly reflected the spirit of the global flair bartending community.
“BCB London was a great opportunity to showcase what the World Flair Association is all about — not just competitions, but education, community, and bringing bartenders together from all over the world. Seeing so many people engaging with the training sessions, the live shows, and the cocktails throughout the day was incredibly rewarding. The energy around the stand really showed how much passion there still is for flair bartending globally.”
— Tom Dyer, WFA Co-Founder
The successful presence at BCB London 2026 once again demonstrated how the WFA continues to evolve beyond competitions alone — building a worldwide platform focused on education, entertainment, collaboration, and long-term growth for bartenders around the globe.
“BCB was another fantastic step forward for the WFA and the global flair community. The response from bartenders and brands was incredibly positive, and we’re excited to keep building on that momentum. Our next stop will be the Lisbon Bar Show on May 18th–19th, where the WFA will once again bring some great content, live flair performances, education, and interactive experiences to the event. We’re looking forward to connecting with even more bartenders and industry professionals there.”
— Andy Collinson, WFA Co-Founder
